Creative Agency: Pineapple Studio, Kuala Lumpur
Role: Market Research, Art Direction, Naming, Brand Identity, Brand Touchpoints, Environment Design
Team: Jason Criss
AMPM Laundry, a whole brand new Laundry setting up by 2017 in Sekinchan Town, Selangor Malaysia. This is a 24 hours open self-service laundry, and the proprietor called Ai Mei and her Partners owns it. So the naming inspiration connected to the domain service and the proprietor name, which is AMPM Laundry. The process of discussion with clients is crucial, to have the shop’s reviews, all little details and sizes need to be analysed. Then came to concept development, branding design, cover design, project details, marketing plan and etc. The whole set of corporate identity stationary, interior and exterior plan, signboard, signage, information, directory, decoration and visual merchandising.