Creative Agency: Han Tu, Shanghai
Role: Art Direction, Brand Touchpoints
Letao is premium Hokkaido, Japanese pastry brand specialized in cheesecakes and confections. In June 1998, LeTAO opened in Otaru, using the best milk and cheese supplied from Hokkaido, and they have continued to develop and create many delicious pastries.
In 2018, the first Letao franchise in China was opened in Shanghai, and we delivery the bespoke design on all kind of brand stationary, merchandising, advertising and packaging.
*Interior photography credited to New Shanghai Food Media and LeTAO China official WeChat Page.